Quote:
Originally Posted by DRLane
The winner here is KITH. The BMW collab just brought tremendous brand awareness. This is an opportunity to march steadfastly in the direction of Supreme which is being acquired by VF for $2.1B. Insanity...
It's a bummer BMW wants to associate with brands that have zero function or purposeful design. Guess that says everything about their intent as well.
"Ultimate driving machine"  |
For the record I have never, and likely will never, own anything by Kith.
The winner here is the youth, who's purchasing power (not presently but) going forward is substantial. The winner here is the brand that is arousing increased interest and awareness when compared to it's competitors.
The losers here are the people who are upset about a marketing decision that doesn't even impact their lives in the least.