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Don't mind brand collaboration but don't get how or why Kith, surely there are other more established and/or well renowned brands out there that would better compliment the BMW brand, and appeal to a wider audience?
Was looking forward to the release of the G80/G82 as my next car but BMW has lost me on this one. Only hope is that they come up with something special on the next M2 but I'm not betting on it!
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