Quote:
Originally Posted by firedown31
I know we're still in a pandemic but things have become a lot more normal in 2021. Comparing '21 numbers to '20 doesn't seem fair when covid TANKED sales for much of 2020. So seeing a YOY gain of 8.41% sounds amazing! But in reality it's not a fair comparison.
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2020 numbers were a direct result of covid fears and shutdowns.
2021 BMW had excess inventory compared to it's competition in luxury segment. Inventory issues finally started to catch up to them end of 3rd quarter. Dealerships went into 4th quarter with very little inventory and moved primarily to orders only. That is why 4th quarter was in the negative. They could have sold more cars, but 4th quarter inventory was not there.
2022 will be bad for sales data. BMW is entering into 2022 with drastically low physical inventory at dealers. Supply chains are not going to recover for minimum another 6+ months. BMW will have negative sales numbers compared to 2021, but they will make up for it by pulling incentives and raising msrp's. Sell less cars for more money.