Quote:
Originally Posted by Jimjamz
BMW has definitely stared down the grill haters.
Here's the thing though - most complaining are going on about their love of the older designs and their dislike of the new colours, partnerships with lifestyle brands and hyper aggressive grills.
BMW knows full well the M3 makes its brand. Future generations are giving up on cars. You have to appeal to them to give your brand legs going forward. And they are doing that ten times over - after all they only get to launch a new M3 every 7 years.
The older M buyers can retreat to a M5 or SUV or go back hardcore to a M2. The brand will live on through their hyped up M3 marketing.
And that's why they're smarter than the complainers.
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It's obvious to a lot of people that BMW design team did a great job.
To be honest, if G8x M3 and M4 had the same old small kidney grilles, I wouldn't buy any of them! Small kidney grilles are so in the past. I already got bored of them and don't even wanna look at them also because they always remind me of early 2000s and 2010s. I like to look forward and enjoy what's new.
I got a brand new 6MT G82 M4 3 days ago. I get a lot of complements from strangers who don't even know what M4 is.
Kudos to BMW design team
