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In the latest interview with Markus Flasch (outgoing Geschäftsführer BMW M GmbH - NOT a CEO, more like an MD - but German companies don't quite understand American corporate titles) he hints that BMW M is aiming at the top end SUV market - e.g. URUS and the likes. So I expect this to be above 200.000 EUR - thus not quite the usual BMW crowd I guess…
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