|
Ronnie Fieg is a pretty good designer. Kith has some nice stuff. The Kith x BMW clothing collection has quite a few interesting pieces and not really tacky. So I'm totally surprised at the tackiness of all the logos on the car itself. I wonder if he was really in charge of the car collab because it seems so dissonant with the rest of the collection (and his very nice understated E30). But i think the color scheme of the car is pretty good, especially the interior.
On the part of BMW i think it's a huge mistake to bastardize your logo and your visual brand identity like that. It's advertising and branding 101, really.
|