Quote:
Originally Posted by Pinkoboe
Any focus groups studies on this car likely performed in China. This car is designed to appeal to that market, not to us Westerners. China is a huge market for BMW, and is the fastest growing for them.
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While China might be their single biggest market, western markets in total are still the much larger majority of sales. Even more so for sportier cars like the smaller M cars. China mainly buys larger BMWs or even extended wheelbase 3 series cars.
So don't blaming China for anything you think is in bad taste. This is BMW's new design language for the Western market. Large grilles have been happening all over the market for a long time now.