Quote:
Originally Posted by SteveinArizona
But instead BMW designers are sticking with their design and choosing to insult its historic customers. Coca Cola faced a similar crisis years ago and immediately came out with "classic coke" while still selling "new coke" for a while to save face. When is the last time you heard "new coke"?
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BMW has had a history of completely breaking traditions though too out of the blue, and then proceed to water it down, so your Coca Cola analogy may just be exactly what's going to happen in 4-5 years.
*Maybe when the top brasses realize Dukec is wrong and no amount of marketing will correct their mistake.