Quote:
Originally Posted by CanAutM3
Quote:
Originally Posted by frankiebones
Give me a hypothetical of an ad campaign you would consider suitable.
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Just watch the videos of the F8X launch with Biermann... |
"Zis" video alone got me sold on the M3.
Up until that video and the tech dive media materials, I did not know the extent to which BMW M GmbH went to modify an existing chassis & body-in-white to create a true dual-purpose family car. Only then I knew where the extra money went, e.g. extensive use of CFRP, magnesium, aluminum, engine cooling, etc.
Exact same workshop likely not doable in covid times, but there have been no tech videos and documents like during the F8x launch.
Exterior design, more modern iDrive or new car smell are not enough for me to make me upgrade from the current car; I need to know ALL the details. So far, it appears to me that the focus has been on rather non-motorsport, non-technical stuff. BMW could do that AND give cars to influencers to get that sweet Internet clout.
I guess we'll have to wait till someone illegally gets ahold of technical training PDFs.
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