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Originally Posted by KevinGS
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Quote:
Originally Posted by KevinGS
Overall, the BMW M3 and M4 were the biggest drivers of growth last year, according to BMW, even though we’re not being given any exact numbers just yet. “The response to the new generation of the BMW M3 and BMW M4 has been simply overwhelming,” reports Timo Resch, Vice President Customer, Brand and Sales at BMW M GmbH. “We can therefore expect demand for these iconic sports cars to continue on an upward curve in 2022.”
2022 AWD sales have also been solid.
And now people are ordering their 2023 LCI and CSL models.
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We need to read between the lines here. It’s important to note that there is a 1~2 year hiatus in M3/M4 production between model generations, the break being longer on the M3 because the 3-series transition to the new chassis before the 4-series does. So it’s not surprising the M3 and M4 are the biggest source of growth in M-car sales, because there were no M3/M4 produced the year(s) prior. We’ll have to wait for the actual production figures to know the true story. However, I believe BMW has expanded the market appeal of the G8X with a broader offering with the introduction of X-Drive models and the wagon, which could lead to greater sales overall volumes than prior generations.