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Originally Posted by Germanauto
Good points but I find it difficult to imagine a BMW portfolio without the sedans it already has today. The 3/5/7 are staples of the brand and will never go away. 2 GC just came out so it'll [unfortunately] stick around for at least a generation. 8-series is probably the weakest link but I see the coupe/cabriolet variants going on the chopping block before the Gran Coupe does.
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Agree, with platform and component sharing the incremental cost per unique model will continue to drop. I also believe there is a strong line logic component to having the sedan and core coupe models. Despite the controversy in this shoebox forum about them and how they have evolved, the 3 series overall, M3, M4, M5 are still aspirational brand defining cars to the general public and help sell x3s, x5s, x7s.
But the market is shifting for sure, the idea of a 2 door lux coupe being the flagship is dying being replaced with the forward looking suv coupe or electric/hybrid technology demonstrator