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Originally Posted by keanu1
The 3 series sales are down. That cant be good.
The new c clasa and audi A4 are not out yet. What will Happen then?!?
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What will happen is that sedan sales will continue to decline and any automaker with too many non-SUVs will eventually need to make tough decisions. That includes BMW, Mercedes, Audi, and anyone else who hasn't gone through the first round of sedan portfolio trimming yet. We already know that two-door passenger cars are on the chopping block, but four door models will be next.
The harsh reality is that no automaker needs seven or more non-SUV nameplates in 2020 and beyond. Sure, you can still manage to sell seven different sizes, but you are probably spending significantly more $$$ per share of the market than your competitor.
Premium sedans will outlive non-premium sedans. However, we should not expect four door BMW passenger cars wearing badges beginning with each of 1, 2, 3, 4, 5, 6, 7, and 8 in 2030 and beyond. What gets cut after the upcoming generation (the one starting the new G70 7 Series in mid-2022) remains to be seen.