Quote:
Originally Posted by Tag
Why pay MSRP which includes profit for the dealership when you can pay a fixed price from BMW and cut out the middleman?
Go online, build a car exactly how I want it, complete all paperwork and purchase it without having anyone slow the process down or try to upsell me things I don't want; that's a win IMO. It's not like dealerships are going away, you can still pay MSRP if you want.  |
Exactly... I don't get it. Can't we already configure a car online? The only thing they would have to do is add a "buy now" or "order now" button at the end.... which they haven't, because they can't. Why all the hand-wringing and press releases?