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This battle will rage on forever. One side thinks that a badge should mean the whole car is gone over to make ///M in order to establish what is basic and what is special. The other side thinks real M owners are haters. The M340i is a beast of a car but it is not a true M. I think we have forgotten the separation from grocery get'r to sports car with Msport line branding. It's a middle ground to up sell the grocery get'er to the new flock. What makes me giggle is the person comparing the new m340i to an E46 or E92......the m340i should win, it's newer. Problem is the newer car feels numb and lacks presence felt by the operator. A sports car MUST have a DCT. A sports car must have hydraulic assisted steering. A sports car must feel more stable than the basic version. A few logos and added esthetic aggressiveness doesn't make the grade of M. The brand is losing value/strength when the pie is cut 10 ways instead of 5
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