Quote:
Originally Posted by backslashv
Why the hell do people pay above MSRP? Seems like a very stupid thing to do IMO.
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Why do people pay msrp? Or 5% under it? It is just a somewhat made up reference price. Yes, a lot of things are based on it, like the dealer's profit margin, but if a manufacturer sets the MSRP way too high (like Jaguar did with the e-pace) then huge rebates will flow until things sell.
Lots of people have enough money that $15,000 doesn't make a difference to them to get what they want today.
For example, if you lead this kind of life, $15,000 is the price of one short private jet flight. . What difference does it make to pay $15,000 more for a car?
Personally I'm not even going to pay MSRP because I'm a deal hunter but just saying...