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Just because some of you don't like how BMW is worming its brand into future buyers' hearts and minds, doesn't mean it won't work.
When I was a kid BMW captured my imagination because of my best friend's dad's E30 and 2002, seeing the M3 blitzing DTM, and my mom constantly telling me that her dream car was a BMW. Later on, it was the BMW Williams F1 team and the 'collab' with McLaren on the F1.
I guess maybe the way to young buyers hearts is streetwear now..? Times change
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