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“We are true innovators…perfecting cars that are already quite perfect.” Found that little comment insightful about how BMW views itself. I mean, looks are subjective, BMW’s over-engineering is a fact, but my HUD hasn’t changed in a decade except for speed limit info and a tachometer. Finally a step forward to a better HUD. This is actually a smart differentiator because a lot of automakers still don’t have one… corvette introduced theirs about 5 years before BMW in ‘99, btw. The other clue was “our vision…” versus, maybe, Tesla’s camera vision…
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