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      10-12-2021, 11:49 AM   #9
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Drives: M2 Sold
Join Date: May 2017
Location: Laguna Beach, CA

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Quote:
Originally Posted by CCUSACKM3 View Post
While of course this is a possibility because every dealer group is different. This is most often because the dealer floor plans (dealer inventory is financed and owned by bank) new and used vehicle inventory. Sold or not it shows on the website because even though it is a sold order it is still part of inventory. Not everything is a marketing/sales tactic.
It's a combination of that mixed with limitations of most DMSs (Dealer Management System).

The marketing angle is not completely out of the equation though.
Back in the day dealerships would stuff AutoTraders and Newspapers with non existent inventory. That is still happening.
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