Quote:
Originally Posted by Jimjamz
Quote:
Originally Posted by Penguino
Quote:
Originally Posted by Jimjamz
BMW has definitely stared down the grill haters.
Here's the thing though - most complaining are going on about their love of the older designs and their dislike of the new colours, partnerships with lifestyle brands and hyper aggressive grills.
BMW knows full well the M3 makes its brand. Future generations are giving up on cars. You have to appeal to them to give your brand legs going forward. And they are doing that ten times over - after all they only get to launch a new M3 every 7 years.
The older M buyers can retreat to a M5 or SUV or go back hardcore to a M2. The brand will live on through their hyped up M3 marketing.
And that's why they're smarter than the complainers.
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I know you tried, but this is a very weak argument. |
I was trying 
I've passed up on the G80 for a F87 CS. But selling my F80 I was taken how many buyers were coming at me from Mercedes. They were all a lot younger and they like the aggressive styling of the G80. Not for me. That said, they'll be buying cars 10-15 years after I stop. So it got me thinking... |
That makes sense. But remember the highest demographic of M3 owners has been 30-45 years old. If BMW anticipates this to be lowered to 25-35 that's fine, but age is only one segmentation of the demographics.
The Civic Type R (BMW Performance Exhaust) approach they are going for is making me consider MB or Porsche next. I can't buy or drive a car that I'd feel embarrassed to be seen in because it's the car 20 year olds with 100K Instagram followed are now buying.