|
You are correct, it’s low risk, based on M3 volume and tanking 4 series sales, but don’t really see any backtracking. The new grille is a signature of the i4 concept car and BMW has said they wanted to breakout the 4 as its own series. It’s all about marketing the i4 which needs to be a completely new style to go head to head with Tesla and a plethora of stylized EVs coming to market over the next 24 months.
I don’t really understand why they dragged the M3 into the mix, but it does look much more aggressive than the F cars.
|