Updated with statement from BMW
Ultimate Delivery Experience Continues in SC as Sun Sets on European Delivery
European Program to Begin Phasing Out Operations in May
"As the global market has evolved and BMW NA sales volumes have shifted more heavily towards SAVs during the past several years, the Performance Center Delivery in Spartanburg, South Carolina has seen continuing growth. Since its beginning in 1999, Performance Center Delivery has grown to more than 28,000 vehicle deliveries, while European Delivery, which has delivered approximately 30,000 vehicles since the 1970s, has experienced a significant decline in participation. Although BMW NA has historically represented an average of 2,000 European Deliveries annually, such deliveries have declined in recent years to under 500. Based on these trends and long-term evaluation, BMW Group will end the European Delivery Program in 2020 and cease accepting reservations as of May 18, 2020.
Our delivery programs have always provided owners with the opportunity to expand their BMW ownership experience and while BMW Group is ending the European operation due to declining global demand, we are proud to continue offering the Ultimate Delivery Experience to our customers through the Performance Center in Spartanburg," said April Vigilante, department head, corporate & special sales, BMW NA. "We encourage all centers to leverage this exciting program to immerse customers in the culture of BMW at the Zentrum, explore the factory and experience the 'Ultimate Driving Machine' on the track."
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