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BMW M it's your 50th Anniversary and under absolutely no circumstances are you to build some rolling bullshit.
Banish the bean counters to play video games. Make your current designers for exterior and interior sit in the basement of BMW Classic surrounded by nothing but E9's, E30 M3's, E31 M8 prototype, E46 M3, M3 CSL and M3 GTR, E39 M5's, E26 M1, M1 Hommage, and that damn 3.0 CSL Hommage.
Those cars are like the BMW M version of The Force and they need to the let passion that was used to conceive and build them flow through them. And let them find the balance between the light side and the dark side with the culminating inspiration leading to the ultimate BMW M car for the ages.
It's entirely possible that none of that would likely happen and it could be an just another car with a lot more M badges and a long story about the essence of BMW M.
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