Quote:
Originally Posted by trife.
Quote:
Originally Posted by Dog Face Pony Soldier
Seems unbelievably foolish to abandon your current customer base and brand image to focus on a different one that hasn't proved beneficial. There's an axiom in sales... The most likely place to find sales is from those who've bought from you before.
BMW sure is making it attractive to give some other company my business. 👎🏻
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Pretty sure they can do both, no? Vying to attract a different audience doesn't mean you HAVE to abandon your current base. And I feel like BMW is smart enough to know this. |
I just question using your marquee vehicle to do that. It's a pretty bold choice. This car represents a program that has catered mostly to enthusiasts. To do an about-face and turn it more into a marketing opportunity just feels wrong, even if I agree with attracting a younger, more savvy buyer.