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      10-28-2020, 11:16 AM   #15
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Quote:
Originally Posted by jmack123 View Post
That seems like a pretty short sighted perspective. Inevitably you will need to increase market share. Kind of hard to do that if all you focus on is your core customers. Not to mention, your core customers of the future are not always your core customers of the present and attracting those future customers is an ongoing exercise. I'm sure BMW could just focus on their "core" customers and let Mercedes/Audi etc. grab the younger demographic and build the future base of support instead?
I guess we would need to define who is the core BMW customer. If we think that the core is made up of enthusiasts, we are the ones who are short-sighted. The core BMW owner is not an enthusiast. Most M car and BMW owners don't go to a race track with their car or have an interest in racing. Most of the people buying BMW's Mercedes Ferrari's or Apple phones are buying into a lifestyle.
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