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Originally Posted by drexplode
Is it possible this is a ploy to create buzz and conversation? Regardless of negativity we are all taking about it and staying tuned. Then they finally reveal a more traditional design?
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If you mean the tall and large grills it is way too late to test the waters. The 4 series is to be launched in spring so there is no time to adapt the design to the response to a test concept.
The concept would have to be a complete decoy to the production car if the production car is going to look traditional and what will BMW gain from that? I can only see loss of trust from a move like that rendering future model specific close to launch concepts meaningless.
The waters of this design was tested long time ago with the Vision cars ( Next and dynamics) and as I recall the response to those were largely positive...