Quote:
Originally Posted by f80er
I am confused, you have been buying BMWs for 12 years but at the same time you are also in their 'new target market?' Great first post by the way.
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Thank you very much, f80er. Yes, I've been buying them for a dozen years, and I'm not sure if I, myself, am their new target market. I'm a Gen Xer, so their target mkt is likely Gen Y or millennials.
Another member mentioned how people interested in this G82 iteration likely have other cars/daily drivers. That's my case. This one's going to adorn my garage or, potentially, Hudson Stables, for a couple years, maybe more.
From a marketing perspective, I think this BMW is close to pure genius. Though the response on Bimmerpost has been mixed at best, the less hardcore but, admittedly, flashier among us will have a different say, imo.