Quote:
Originally Posted by Tacoma
So according to Zipse:
"[COLOR="Sienna"]The real decision-makers in our industry are the customers. And you should never lose sight of them.[/COLOR]"
But then in an earlier interview with BMW Head of Design Domagoj Dukec, he said:
"[COLOR="sienna"]You can see that on something as polarising like the kidneys on the 4 Series, 20 per cent of people are liking it. That fits to the type of customers we are targeting. Not all customers are going for the 4 Series.[/COLOR]"
So if BMW Chairman Zipse is saying customers are the decision makers and never lose sight of them, then why is the Head of Design only targeting 20% of them thus losing sight of 80%?
|
I think the response to that is they'll have other products they can buy. I didn't want a G80 so I got a F87 CS. BMW still wins.