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So according to Zipse:
"The real decision-makers in our industry are the customers. And you should never lose sight of them."
But then in an earlier interview with BMW Head of Design Domagoj Dukec, he said:
"You can see that on something as polarising like the kidneys on the 4 Series, 20 per cent of people are liking it. That fits to the type of customers we are targeting. Not all customers are going for the 4 Series."
So if BMW Chairman Zipse is saying customers are the decision makers and never lose sight of them, then why is the Head of Design only targeting 20% of them thus losing sight of 80%?
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