Quote:
Originally Posted by b2nvs2001
What is the obsession with the need for speed and fast and furious marketing strategy? Who the hell do they think they're branding to?
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they are clearly rebranding and targetting some other customer. M3 is not the M3 anymore but a completely different car. time will tell if it works for them but will lose many existing customers along the way. Keep in mind the board approved this strategy.