Quote:
Originally Posted by b2nvs2001
What is the obsession with the need for speed and fast and furious marketing strategy? Who the hell do they think they're branding to?
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Theyre selling the brand as much as theyre selling this individual car in ad campaigns. Someone without the means could see this and look into a base 3 series.
As far as the demo for this car I would think theyre trying to snag some converts from the C63 / RS3 camps. C63 is going with a hybrid 4 cylinder and the RS3 gives you that nice awd understeer so theyre trying to set themselves apart as the fun rebellious cars for people that dont want to compromise on driving experience. I dont see what age has to do with watching cars drive through a shipyard anyway haha The chainsaw video was super weird though