Quote:
Originally Posted by TheBingoBalls
If you have any ill-feelings toward this keynote and the future of BMW (or any manufacturer for that matter), you’re grasping on to the ICE era of automobiles a bit too hard.
Everything that was discussed is and will be the future of the automobile where a car is no longer just a car.
BMW will continue to still try and make cars as much as they can, but a big part of cars in the future will be the technology.
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What I see is that BMW was about vehicle dynamics, efficiency, rigidity, power and control. That was their domain of competence and back then, we all admired that. Tomorrow, it's about chameleon colours and projecting fishes on the windows and having paying subscriptions to activate the things you already paid for in your cloud connected car.
In their old world, they had a sustainable advantage with their value proposal and they occupied that specific space with very little competition. In their new world, they go head-to-head with Chinese tech companies. Potentially Geely or BYD will be faster in the market with it for less money and equal experience.