Quote:
Originally Posted by Jcali86
Kith has 2.1 million followers on Instagram alone. People that buy KITH most likely have a good sized income if they can afford it; people that can afford an M3 potentially. Just because you don't understand it doesn't mean BMW is wasting their time. KITH is an awesome company; it's a great choice by BMW.
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BS.
People who follow quirky fashion brands on Instagram don’t have money to buy M cars. They are the ones rolling around in Civics or Ubering.
Just because BMW did something doesn’t mean they got it right. Just look at the front end of the thing.