Quote:
Originally Posted by ByronWalter
I'd love to know how that freaky front ever managed to get out of the lab. And once out, why they didn't hunt it down and kill it. Never never should a grill become a major design issue. Was the focus group a bunch of brachiating meth-fueled chimps?
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It was probably more:
“Audi and Mercedes and Lexus have grills that are just as big (or even bigger), and they are selling just fine, especially in China where big grills are popular. I’m sure BMW buyers will be just as accepting and not blow up the internet over us making grills that are similar in size to what our competitors have successfully been selling for years, right? BMW buyers aren’t all going to complain and illogically threaten to jump ship to one of those brands who are selling similar grills...”
Basically, I think BMW overestimated their customers.