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      07-08-2020, 08:56 PM   #1
snareman
Leave the gun. Take the Canoli.
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Thumbs down I don't understand BMW's product release process

I don't understand BMW's product release secrecy rollout schedule...

The heavy camoed cars get spotted on the ring as usual. The buck teeth grilles are heavily camoed.

There are few more sightings and we pretty much know what the camoed car looks like.

Then, a few weeks ago they do a professional track photoshoot of the still fully camoed car. All that photo effort on a car you can't even see what it looks like?

Then a few days ago they allow a bunch of reporters to drive the M3/4, still totally camoed. One of the reporters even commented that they couldn't see a single thing about the grilles despite trying to look through the camo.

THEN, just a few days later suddenly we see a naked front end grille?

It just seems to be so unnecessarily drawn out. Just release the damn thing already instead of all of this stupidly timed piecemeal stuff.
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