Quote:
Originally Posted by beammeupscottie
Quote:
Originally Posted by xlover
Quote:
Originally Posted by beammeupscottie
At MSRP or higher = profits over previous years of at invoice sales or $100 over invoice sales and the similar deep discounts…  |
At least in the US market, the above (selling at MSRP/MSRP+ vs "invoice") actually has no impact on BMWs profits, that impact is all on your local franchise dealers P+L. BMW has always sold the cars to dealers well below "invoice" anyway.
BMWs profit impact is driven by removal of corporate funded incentives |
If that's the case then they aren't offering the same amounts of corporate incentives as they did last time I purchased. Last time I got loyalty plus lease credit this time they offered less loyalty and zero please credit which to your point = more profit. So…. |
Yes that is exactly what they said. Bmw corporate stopped offering corporate funded discounts.
Dealerships make 100% of the markup. USA has some mega stupid pro dealership laws.
The only exception to this would be if Tesla was gouging people. They would take any markups they get because they don't have dealerships.