Quote:
Originally Posted by beammeupscottie
At MSRP or higher = profits over previous years of at invoice sales or $100 over invoice sales and the similar deep discounts…  |
At least in the US market, the above (selling at MSRP/MSRP+ vs "invoice") actually has no impact on BMWs profits, that impact is all on your local franchise dealers P+L. BMW has always sold the cars to dealers well below "invoice" anyway.
BMWs profit impact is driven by removal of corporate funded incentives