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It's very interesting to me that BMW M division is trying to appeal to a much younger and wider population. As someone pointed out at 100k+ for a car most people would at least be in their early 30s - kind of like the Porsche customers. I'm not hating - I am also an "elder" millennial but I have a very good job and own 4 BMWs (two of which are M). I will likely end up getting the new M4 but seeing some YouTube "influencer" advertise it to me is not good marketing IMO..
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