Quote:
Originally Posted by SteveinArizona
The problem may be that if sales are not good, is it the fault of the car, the marketing, or the grill or some combination thereof?
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Yep, I hope sales are really good, otherwise it's gonna be hard to know what went wrong. I totally understand the need to focus on EV. BMW lost the plot here, even though they had an early lead with the i3.
What I do not understand is why BMW has to throw out everything they have been so successful at and create models like the iX. I don't mean to offend anyone who finds the iX amazing. I just think the X3 looks so much better in my eyes. An EV can look like a regular car, with some better aerodynamics to reduce drag. That's it. No need for weird stuff and giant grills. Otherwise, with polarizing looks you reduce adoption. At least for me, I don't really want to drive a weird looking car, electric or not. It's such a pitty to have all the amazing technology get wrapped up in a package that polarizes the customer base. I would have gladly traded my Tesla Model S for an i4 if the i4 looked more like the M340i.
Looks aside, I think BMW has a long road ahead. I really do hope they can do it alone, without a merger.