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      05-21-2017, 12:21 PM   #23
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Originally Posted by XsltAnalyst View Post

Would be interesting to see if BMW can match or beat RS4 in its own game that it started many decades ago
That's my thought: if you're BMW, how do you grow M sales?

(1.) Well first you ride organic growth and can't lose more existing converts than you gain. They're already doing this.

(2.) Next you can steal market share by making the gold standard, but those days seem to be over and they're already doing this.

(3.) You open up to a new segment of buyers. The M2 makes this possible as you can direct more hardcore buyers there (so you protect net loss) and add new features that you've never had before ... and AWD is the last frontier here before electric.

With AWD they can pull in winter buyers that've held off in the past due to worries about winter, and they can one-up Audi by giving the option to disable the system.

BMW is going all out on M xDrive marketing by giving youtubers and other non-traditional channels sneak previews with Timo Glock.

Feels to me like they're ramping up for more than just the M5.


Originally Posted by mkoesel View Post
I thought the next M4 was going to be a flying car powered by bloomin' onions and a teaspoon of mayonnaise. At least that's what I read on the internet @