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Originally Posted by stein_325i
Sounds like BMW is doubling down on shared platforms with the Neue Klasse while other companies and their closest competitors are all going the route of dedicated platforms for EV's. Of course the largest reason for this is cost savings, but I wonder if this will hurt the products. Typically shared platforms present larger compromises. It will be interesting to see what the future holds.
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Fully agree, an optimised EV platform is substantially different. I would put full focus on offering the most rigid and dynamic full EV platform. Their approach seems too much of a go in between compromise, potentially leading to sub par solutions. They could get away with it when it translates in market competitive prices, but the shift to FWD in the lower segment showed they remain self confident in monetizing the classical brand values they no longer can offer.
