Quote:
Originally Posted by jailonacs99
Uh oh, it begins! I've been reading articles about BMW going the same route as video game designers and Tesla. Essentially they can cut costs on their production lines by loading cars with almost every available option, but you can only "unlock" them if you pay a fee.
On the one hand, this could be great. An owner could add a feature down the line that wasn't originally spec'd, like you're able to do now. On the other, the next most logical step from the manufacturer profit angle is to make these options available by an indefinite yearly "subscription" instead of one and done. Or making the options non-transferable between owners (like BMW has already show it's willing to do with warranties).
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Wish we could turn on the heads up display this way. Only two good things in the executive package, remote start and HUD. The rest I can live without, seems like a gimmick.