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Originally Posted by mikey82
Didn't get the exec pack, as I got the laser lights by default. Really wanted the remote engine start, and can finally activate it now! For $330, putting it out there in case anyone wanted to get it.
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Uh oh, it begins! I've been reading articles about BMW going the same route as video game designers and Tesla. Essentially they can cut costs on their production lines by loading cars with almost every available option, but you can only "unlock" them if you pay a fee.
On the one hand, this could be great. An owner could add a feature down the line that wasn't originally spec'd, like you're able to do now. On the other, the next most logical step from the manufacturer profit angle is to make these options available by an indefinite yearly "subscription" instead of one and done. Or making the options non-transferable between owners (like BMW has already show it's willing to do with warranties).