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      12-01-2021, 06:38 PM   #15
TheBingoBalls
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Quote:
Originally Posted by Germanauto View Post
Quote:
Originally Posted by TheBingoBalls View Post
For BMW standards, it's not sporty but relative to the S Class and A8, there is a noticeable difference - the steering is heavier, the suspension doesn't dampen like you would expect in a luxury car, it isn't as quiet. Whether or not you associate that as being "sporty", not sure. But of the 3, the 7er has those characteristics that are different than the other two.

Ultimately that's the downfall of the 7er in this segment. It wants to be a luxury boat, as it should for this class, but it adds those "sporting" characteristics which almost confuses and ruins the car. It's still a good car, but when compared to the S Class, it falls short.
All fair points. But where I believe the 7-series truly falls short is in design. It just looks like a generic bloated BMW and lacks the presence of the S-class. The refresh helps but the car still just looks mostly forgettable. What's even worse is the interior design, which is wholly generic and lacks any sense of occasion. Sure W223's screen is a bit much, but the car is certainly modern and fulfilling customer expectations. The Bimmer has been left in the dust.

The forthcoming redesigned Genesis G90, whose photos were unveiled yesterday, honestly looks way nicer than the 7er.
Agreed. Design is the other thing and it's pretty big in this segment. I look at the 7er and I don't question the quality and the craftsmanship - I do believe it has that over the S Class, but it severely lacks that the glitz and wow factor which the S Class has in spades.

The 7er does a lot of things right which it make it a very quality product, but it doesn't do well in the things that matter to people who buy in this segment.
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