Quote:
Originally Posted by Inductive
Large, prominent grills do not automatically equate to awkward and incoherent front fascia design. The size of the latest BMW grills only serves to emphasize how ugly they are like a shout to the face.
Even the Lexus spindle is more harmonious with the overall front end design than Dukec's pig snout.
In a recent article, written for damage control, it was suggested that BMW estimated only 20% of the public approve of the grill on G2X/G8X.
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Not to pick on you but It is thought process like this, taking specific comments out of context and applying them to an argument that the whole "Chinese grill" thing got started....
Bmw designers were laying out an obvious fact related to targeting consumers and tailoring a product to meet your sales goals within that target. I am oversimplifying and using made up numbers below to make a point, bmw was trying to say:
Total number of in market consumers for coupes is 100 ppl a year, bmw wants to sell 10 cars. If the design appeals heavily to 20 people who fit the target of "wanting to stand out" then they will hit their sales goals. In targeting those 20 and tailoring the design for a high conversion rate within that cohort it is possible the product may be unappealing outside the target.