Quote:
Originally Posted by TheStanman
I don't think the grille was designed for a specific market's taste. Intentionally making something ugly is a design approach to make it obvious to others that you have a new, expensive model. Apple uses it in the iPhone - notch for X, camera array for 12.
Everyone will know you've got the brand new BMW because they'll know they've never seen that before.
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The designers would say to you...
"How dare you call it ugly! Unique, Aggressive, or perhaps Controversial, but not ugly!!" 
Kidding aside, you're right... it will certainly get attention because it
is different!