Quote:
Originally Posted by KoenG
After many design failures of BMW since the year 2000, I stopped asking myself this question. I guess the decision takers don't know shit about cars and have no feeling with their product identity what so ever and consequently approve everything as long as the product managers promise high ebitda contributions. Beware, when this becomes a sales flop because of design, they will probably conclude that there is no market for performance cars left and switch the entire line-up to FWD. LOL
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They will blame it on the trend to crossovers and SUVs and say that sedans and coupes don't sell.