Quote:
Originally Posted by SCOTT26
You...The enthusiast customer demanded more individuality to your choice of M car.
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Nope, that's where you got it wrong. It's the hipster crowd that wants more "individuality". The driving enthusiast, want just that: driving enthusiasm. Clearly, as proven by the launch ads, the new M3/4 are aimed at the former. However, I would have gladly taken "individuality" over the competition in the form technical differentiation like DCT and light weight for example.