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You buy an M car not just because its performance envelope is higher. The improved looks alone is a big factor. An M340 is nice but it does not have the presence of an M car and really just camouflages in. The exhaust sound, stiffer ride, etc are all part or they experience. If you don't find those things important then there is no reason to shop an M car. The M340 is a great daily driver that will just eat up miles quietly.
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