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      04-02-2021, 03:16 PM   #15
Nkr15
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Drives: 2021 M3
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Quote:
Originally Posted by M2CS View Post

Apple has cult-like followers that are "locked" into their eco-system. There is no system that BMW owners are locked into and there are seriously good cars being offered by the competition. A take it or leave it approach by BMW might not work as well for them as it may for Apple. The LCI model will give them the opportunity to make changes that are better received by the market.
Last I checked it's the only decent sedan with a manual left, unless you want to pay $50,000 over msrp for a Cadillac with a 2005 interior.

Mercedes is making a 4 cylinder c63, Audi is automatic only. Lexus and Acura are boring. BMW has you "locked in". They know these people have nowhere to go, myself included. Best to embrace the grille with open arms.
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