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What about any of what BMW has been doing lately is even close to being clever? It's all contrived and poorly delivered.
And for everyone saying their target demographic is hoodie wearing teens they are the exception and not the norm. Hell the majority of that demographic doesn't even touch M3s until they start to depreciate and become affordable on the used market. Personally I have no idea why they are going this route but maybe they know something I don't.
I did see an M2CS today with gold wheels that looked good but to small for my needs.
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